An ICONic Impact 12

How Art Movement Colorado is helping Boulder’s artists thrive

For the past eight years, Trudi Horowitz and Susan Knickle have been working to eradicate the term “starving artist” from Boulder’s lexicon. With roots deeply embedded in Boulder’s art scene for over four decades, the women are using their own expertise to help local artists hone their craft and make a smooth transition from learning to succeeding.

In 2009, as the economy began a downward spiral, Horowitz and Knickle wanted to make sure that art could still have a presence. They came up with a fantastically simple solution: adorn the walls of Boulder’s beautiful buildings with the work of local artists. Their plan allowed business owners to decorate their spaces with unique works of art at minimal cost, while simultaneously garnering attention for the artists’ work—a win-win for all. Thus, Art Movement Colorado (AMC) was born, collaborating with venues across the city to unleash its “guerilla artwork” on Boulder.

Through their work with AMC, Horowitz and Knickle met Andy Bush, a local developer who they have deemed their “guardian angel.” Bush has worked with the ladies for years, embellishing his properties with artwork they provided, and when he began work on a new complex—The Commons—he made them a startlingly generous proposition: use the two grand lobbies of his new buildings as their own dedicated showing space. The ladies made design suggestions to ensure that the lobbies were perfectly tailored to showcase a rotating selection of AMC’s collection.

This fall, AMC is celebrating the opening of its new showing space with a stunning collection of Boulder’s famous faces through a series of portraits shot by Cory Richards. Richards, a highly accomplished photographer, came to the women with the idea of a show focused on Boulder’s community and those who have made it what it is today. ICON, as the show is aptly named, features over 100 of Boulder’s game changers. Featured faces include those of Ibashi, famed Pearl Street contortionist; Jerry Wingren, renowned sculptor; Hazel Miller, jazz vocalist, and Jeremiah Fraites, drummer for The Lumineers, among many others.

ICON is the perfect installation to kick off AMC’s new space, as it represents the very cohesion between Boulder and the art community that inspired Horowitz and Knickle from the start. Along their journey, they have found a vast number of helping hands: they’ve found support and photographing space with Rebecca DiDomenico, a renowned installation artist, and her husband, Stephen Perry, while Photocraft, a printing facility, helped bring ICON prints to life. Over at Frasca, Lachlan MacKinnon Patterson and Bobby Stuckey are donating the wine for the show. The generosity and art-loving nature of Boulder’s businesses have been essential in helping the movement thrive.

Looking to the future, Horowitz and Knickle are working to branch into the non-profit arena, using funds earned from sales to pay for artists to attend workshops to help cultivate their skills. AMC’s commitment to fostering the growth and success of Boulder’s artists has already made a dramatic impact on the art community, and this is just the beginning.

ICON will take place Friday, October 13th from 5-8pm at Boulder Commons: 2490 Junction Place.