Tips from Cubspot CEO Rachael Shayne
Rachael Shayne has got being a #GIRLBOSS on lock. Besides being an expert brand consultant, she is the CEO and Board President of Cubspot, the largest marketplace of camps, tutors, lessons and activities for kids.
Here are Shayne’s top tips that every career-minded woman needs to run her own company, run a meeting and be the leader of her life.
“Brené Brown talks about how courage and comfort don’t coexist. So, to get to this point, it takes a lot of courage and saying yes to things that feel scary,” Shayne says. “Saying yes isn’t always this big thing, it’s often just micro-moments. But those keep forming and informing who you are and what you know that then reveals an open door years down the road, you just don’t know it’s coming.”
Know your impact.
“Understand how to sell your ideas and be conscious of how your body is portraying power,” Shayne advises. “Don’t be the person who walks into a meeting with donuts and coffee–that puts you in an archetype that you don’t want to get stuck in if you want to be a girlboss. Walk in in charge with your shoulders back, do a power pose–control the environment with your body language and people will look at you with respect.”
Know your focus.
A girlboss knows what she wants, which is why Shayne recommends that when leading a meeting, send out an agenda 24 hours prior outlining what the meeting will cover and how long it’s expected to take.
“Everyone will come in with better information because they’ve had a chance to think about it. They’ll know what’s coming and you can get the best out of them.”
Know your team.
Being a girlboss doesn’t mean that you have to put up emotional blinders for people to take you seriously. Success comes from connecting with others, Shayne says. “I might have an introvert who would rather send me notes over email beforehand because they’re never going to speak up in the meeting–I know that about them because I care,” Shayne explains. “Give everyone a chance to contribute. If you do everything spur of the moment, you actually leave out half your team.”
Build each other up.
“In this town, there is a bit of an open door policy. Take advantage of those resources and mentorship mentality. It doesn’t have to be this lifelong relationship; it can just be a quick, hey I know you’ve done this before, what do you think of this?” [But] no matter who you are, you can still be a mentor or help somebody. You should always have one hand striving and one behind you to help pull someone else through.”