Innovative Interiors 7

BLUBOX Delivers a New Twist on Interior Design

Have you ever seen an absolutely stunning home and wished you could buy one of the rooms and everything in it?

This is the idea behind BLUBOX, an innovative interior design service developed this past year by seasoned architects and designers from Mosaic Architects and Interiors. The service simplifies the interior design process for busy clients who enjoy nice things and have a style in mind but may not have the time to orchestrate the detailed project themselves.

BLUBOX clients simply choose from five styles in the LookBook or create a custom order to fit their own style for different rooms within the home. The team then sources pieces from a variety of designers, craftsmen and artists—including many custom designs—to create beautiful, livable spaces.

Delivery is simple. BLUBOX warehouses all of the furniture, fixtures and artwork and orchestrates a convenient, white-glove installation. Each piece is opened and inspected for damage in advance and stored until everything is ready rather than shipping to the client piece by piece. The team removes all the old items, donating to charity as appropriate, and places and installs the complete look all in one day.

Jane Snyder, founding partner, describes all of the designs—Metropolitan, Fresh Thyme, Glam, Creative or Living Lightly—as comfortable and real. Each is based on a personality imagined by the team in order to focus the style. Fresh Thyme, for instance, has design accents in yellow and green and clean but comfortable lines throughout, a personality conjuring up images of someone enjoying a glass of chardonnay or strolling through the farmers’ market donning a straw hat.

A recent client chose Fresh Thyme for this gorgeous high-rise apartment. The living room features a custom painting by local artist Juliana Forbes, cream sectional, custom coffee table by local artist Brian Laak and chartreuse lounge chair and ottoman by B&B Italia.

Snyder says access to BLUBOX’s custom artists—and the relatively inexpensive pricing due to existing relationships—is a major draw for their clients since many people do not know a furniture designer or painter who can do custom pieces for them. She says this customization gives spaces an authentic feeling.

“Real living is truly eclectic, not matchy-matchy like in a magazine,” she said. “Our clients love that we make interior design fast and fun.”