Passing the Paint

Artist Will Day and isplack 
organized “Get Your Colors On” live art experience for this 
year’s Super Bowl.

The Super Bowl seems like ages ago but the feelings revolving around that special day have continued to resonate with local artist Will Day. Not just because he’s a Broncos fan happy with the 50th anniversary win, but because of the once in a lifetime experience he shared with another Boulder business, isplack. Isplack is an eye black company founded by J.P. O’Brien in 2014.

Day and O’Brien joined forces in San Francisco at the 2016 Maxim party to design a larger-than-life live art piece the night before the big game. It took over 300 pairs of hands, a few celebrities, and partying from 9 p.m. – 6 a.m. to conceive the inspiration painting, CLASH50.

“We brought the idea to Maxim and Maxim really loved the idea and what it would add to this whole experience,” says Day. “They really bought into this idea of art, sports, entrepreneurship and creativity.”

With so much excitement buzzing around the celebration of 50 years of NFL history, art was an avenue to express and memorialize the energy.

“It’s really more about an expression of the moment,” says Day. “We captured a moment that is done but it’s in that painting and that will never change.”

The painting started with signatures of celebrities, singers and tenured football players framing the outside. From there, under Day’s direction, partygoers contributed to the piece with different mediums. Isplack paints, markers, acrylics, spray paint, sponges and squeegees – Day’s personal favorite tool – were all used to compose the piece.

The result was an urban style modern painting created from the hands of impassioned individuals.

“I think the story is really about empowering the creative spirit and allowing art to be accessible to people to unleash their greatness. That is what this painting is about. I directed it and controlled it, changed it and manipulated it, but I invited people to really experience this,” says Day.

CLASH50 is currently being shown at The McLoughlin Gallery in San Francisco but will make its way home to Denver in the spring. Many bids have already been made for the piece, but Day is waiting for the perfect buyer. Once the right art enthusiast is found, proceeds will benefit the Boys and Girls Club.

Day says, “This was a collaboration I really enjoyed. It doesn’t matter if you’re homeless or Peyton Manning. We’re all creative and anyone can do it. The key is learning to let go.”