How Kelsey Ross is using bows + rompers to make a positive impact
Offering simple, sweet and sometimes sassy bows, and cozy-comfy clothing crafted to last, Boulder grown Hadley Girl has quickly made a name for itself. Kelsey Ross, the founder of Hadley Girl, has established an avenue to both create clothing and accessories for little girls, and to give back to the community that supports her.
Hadley Girl is named for Ross’ own little Hadley, the second of her three children. The company began not as a company at all, but as a chance for Ross to use her creative side to dress her little girls in the pretty, delicate bows she simply wasn’t finding in stores. Ross’ love for bows harks back to her own childhood surrounded by her three brothers, where due to an unfortunate bowl haircut—bows functioned more as gender identifiers than fashion accessories. Though Ross’ girls didn’t inherit her trademark cut, Ross wanted to pass on her love for bows. So, she put her crafting skills to work and began creating what she sought.
What began as a hobby soon morphed into an Etsy shop, gaining momentum from there and blossoming into a full-fledged company. Now, three years down the road, Hadley Girl continues to grow and thrive, currently offering bows and rompers with basics and woven pieces to come this spring. The company’s foray into clothing was inspired by Ross’s desire to dress her girls in cozy, comfortable clothes that—and here’s the key—last. As any parent knows, the quality (and usefulness) of baby clothes truly falls on how much they can survive, and as Ross found, most of the clothes she wanted to dress her daughter in couldn’t last long. So, once again, Ross is filling the void.
Ross acknowledges that sometimes having a line of clothes for little ones can feel “silly and vain,” but her goal is to create pieces that are useful and durable—her way of helping moms avoid wasting their money—and that will allow young kids to express themselves and come into their own. Beyond this, however, the true beauty of Hadley Girl lies in the incredible opportunity it has afforded Ross—the opportunity to give back. The entrepreneur found her first chance when Ivy, an acquaintance’s daughter who was just a bit older than Hadley, was diagnosed with Leukemia. This hit close to home for Ross, so she crafted a beautiful green bow-aptly named “The Ivy,” and for a month all proceeds from the sale of The Ivy went straight to its namesake’s medical costs. From there, Ross has routinely found small ways to support her community, from donating bows to auctions and gift baskets for single moms, to supporting organizations like the Denver Dream Center.
As Hadley Girl moves forward and becomes more established, one of Ross’ primary goals is to find specific organizations close to her heart—and to the hearts of her customers—and to support them with a cohesive giving plan. For now, she continues to use her platform to make an impact on her community in every way she can.