Mirage egariM

There’s an undeniable sense of mystery that the desert evokes: its hidden life sprouting from impossible soil, its untouched surface etched like a fingerprint. If you’ve ever sank your toes into the fine-grain terrain of the Great Sand Dunes, you understand this magic that lies in these hills.

Nested between the walls of the San Juans, this desolate landscape served as the backdrop for this year’s styled fall fashion shoot.

The Boulder Lifestyle team joined photographer, Joe Friend, and stylist, Edie Ure, on a weekend rendezvous to mirror its natural tones and delicate movement like a mirage. The first shoot featured all-white styling to contrast the evening light and bring out the brush-covered mountains. The following day, bright and early, the crew climbed the Dunes against a rose sky wearing feminine designs provided by the likes of Carol Ann Wachter, Christina’s Luxuries, Cedar & Hyde Mercantile, MAX Clothing and Old Gold Vintage. Our last shoot included a mix of greens, blues, reds and yellows to highlight some of the deeper tones in the grasses and afternoon atmosphere.

Standing on top of its peaks, we wanted to channel the warmth that the sky delivered that morning while incorporating the neutral shades of the sand. Throughout this process, the models were encouraged to express themselves freely and elicit their inner strength and support for one another. By mimicking the natural environment, we hope to inspire others to celebrate their raw beauty.